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Group Strategy
Two businesses
one reliable partner
Our strategy incorporating two segments provides
a major contribution to the stability of the entire
Group, even during times of turbulence. The Con-
sulting/Services segment generates a stable and
continuous stream of income, and also enables
Aareal Bank to tap the regular volume of deposits
generated from the commercial housing sector for
the purposes of refinancing. This reduces depend-
ency on the volatile money and capital markets,
creating a competitive edge.
International presence, close to
the market
The Structured Property Financing segment
brings together the commercial property finance
and funding activities of Aareal Bank.
In the Structured Property Financing segment,
we have an active presence at 23 locations on
three continents: in Europe, North America,
and in the Asia/Pacific region. Thus, we reduce
the dependency on individual markets and
regional economic fluctuation. The activities are
aggregated into a network of regional sales centres
("hubs"), which we have established wherever
several countries constitute an economic region,
and where our clients are active throughout the
respective region. We therefore concentrate our
distribution activities to correlate with the business
needs of our clients.
Property finance requires local expertise: depend-
ing on criteria such as building structures, usage,
rental terms, tenant structure, or the neighbour-
hood, the valuation of each property is very specific
indeed sometimes, it may even differ according
to which side of the road you are on. Experts "on
the ground" are in the right position to properly
assess the relevant factors. They know the investors
and the clients, and are able to build a solid
client base. In this way, the regional presence of
Aareal Bank Group safeguards the bank's market
proximity and flexibility, also ensuring portfolio
quality.
The Group's core areas of expertise are property finance
as well as services and products for the commercial
property and institutional housing sectors. This is reflected
in the business model: the Structured Property Financing
and Consulting /Services segments constitute the sus-
tainable pillars of Aareal Bank Group.
12 Aareal Bank Group Annual Report 2008 | Group Strategy
